Ambler Launches 1% For The Planet (Mars)

FOR IMMEDIATE DELETE

Canmore, AB, January 5th, 2009 — In a unique and (literally) universally responsible move, Ambler Apparel has launched 1% For The Planet (Mars). 1%FTP(M) is a bold environmental vision that encompasses not just our home planet, but also our closest neighbor in the solar system.

“As earthlings, our perspective has really improved since the days of NIMBY (Not In My Backyard),” said Scott Semple from Ambler. “We’ve commendably expanded our scope to include the entire planet. Now we need to be careful that the satisfaction of our success doesn’t lead full circle to NOMP — Not On My Planet. That’s why we started 1%FTP(M).”

“With space exploration on track to visit Mars in our lifetime,” said Christian Rawles, Ambler’s General Manager. “Focusing only on Earth would be irresponsible and geo-centric. One day we’re going to land on Mars. It’s simple solar system stewardship to get some recycle bins up there well in advance.”

You can learn more about Ambler’s 1% for the Planet (Mars) by visiting their blog at http://blog.amblermw.com.