Ambler Launches Blog
And a phone… And a fax machine…

FOR IMMEDIATE DELETE

Canmore, AB, December 22nd, 2009 — Ambler Mountain Works Ltd., the Canadian company that pioneered hand-knit wool hats from the Himalayas, has launched a new blog entitled “Use Your Head” at blog.amblermw.com.

“I didn’t know that a blog was worthy of a press release,” said Scott Semple, Ambler’s General Manager. “But now I see how important it is. At Ambler, we also have a front door, phones and a fax machine.”

“Ambler is about fun, functional fashion,” said Christian Rawles, Ambler’s Sales Manager. “You can’t have fun or be functional without your head. So for people with heads, we want Use Your Head to become a great resource. Kind of like an instruction manual.”

Some of the blog posts thus far include:

• The Cost of Status Quo, thoughts on getting out of your comfort zone if you’re going to improve life.
• Wax On, Wax Off, which examines the importance of practice and execution.
• You Are What You Tweet, thoughts on new technologies and how important they are in getting to know people and brands.
• Pulsating Ever Faster, thoughts on change and how important it is to embrace it.
• A Fine Balance, thoughts on work-life scheduling.

The Use Your Head blog is updated whenever Ambler feels like it. But because they think head-using is very, very important, it gets updated, you know, a lot. Er… at least it should.

About Ambler Mountain Works

Launched in 1994, Ambler was the first company in the world to develop pill-box-style hats made out of fleece. That trend raged for about five years, then thankfully, it died.

Ambler then pioneered wool hats from the Himalayas, hand-knit by workers being paid equitable wages and working in clean safe conditions. That was followed with the first O-Wool hats in the world. Both the Himalayan and O-Wool products were quickly copied by Ambler’s biggest competitor.

Now, Ambler has expanded it’s line to include a kids’ line, urban caps and merino wool. Also, all of the sentences in these three paragraphs are true. And quite witty.

Most importantly, we have fun. We hope you enjoyed this press release. For more info on using your head, please visit our blog. For more information on press releases, visit For Immediate Delete.