Holy smokes! Ambler issues a press release!

FOR IMMEDIATE DELETE

Canmore, AB, December 29th, 2009 — Nestled in the beating heart of the majestic Canadian Rockies and fighting the good fight against similar cliches, Ambler has been making warm hats and overly-descriptive sentences for over 15 years. Noticing a growing trend in the Outdoor Industry for verbose press releases, Ambler decided to throw their hat in the ring. Again.

Yeah, das’ right. This press release is about a press release. It’s a bit circular but that’s okay, because we make hats, which are for your head, which is relatively circular.

Ambler noticed so many press releases being released lately (and every one of them filled with edge-of-your-seat content) that they were starting to feel left out and wanted to be a part of the action. Plus, talking about yourself in the third person has a long, proud tradition amongst self-promoters that handle their own PR.

If you like this press release then you’ll most likely like Ambler, and if you don’t like this press release you probably stopped reading by now… So you like it!