A friend recently showed me a Ground Effect catalog and I was instantly impressed. This New Zealand-based company makes clothing for mountain bikers that is well designed and focused on the part of the market that still likes to pedal up hill.
But what I like best about this company is that they come out and admit where they’ve fallen short in their products. It was refreshing to see the Products that Bombed section of their company history (scroll down a half page). Nice touch.