Canmore, AB, January 5th, 2009 — In a unique and (literally) universally responsible move, Ambler Apparel has launched 1% For The Planet (Mars). 1%FTP(M) is a bold environmental vision that encompasses not just our home planet, but also our closest neighbor in the solar system.

“As earthlings, our perspective has really improved since the days of NIMBY (Not In My Backyard),” said Scott Semple from Ambler. “We’ve commendably expanded our scope to include the entire planet. Now we need to be careful that the satisfaction of our success doesn’t lead full circle to NOMP — Not On My Planet. That’s why we started 1%FTP(M).”

“With space exploration on track to visit Mars in our lifetime,” said Christian Rawles, Ambler’s General Manager. “Focusing only on Earth would be irresponsible and geo-centric. One day we’re going to land on Mars. It’s simple solar system stewardship to get some recycle bins up there well in advance.”

You can learn more about Ambler’s 1% for the Planet (Mars) by visiting their blog at http://blog.amblermw.com.

Canmore, AB, December 29th, 2009 — Nestled in the beating heart of the majestic Canadian Rockies and fighting the good fight against similar cliches, Ambler has been making warm hats and overly-descriptive sentences for over 15 years. Noticing a growing trend in the Outdoor Industry for verbose press releases, Ambler decided to throw their hat in the ring. Again.

Yeah, das’ right. This press release is about a press release. It’s a bit circular but that’s okay, because we make hats, which are for your head, which is relatively circular.

Ambler noticed so many press releases being released lately (and every one of them filled with edge-of-your-seat content) that they were starting to feel left out and wanted to be a part of the action. Plus, talking about yourself in the third person has a long, proud tradition amongst self-promoters that handle their own PR.

If you like this press release then you’ll most likely like Ambler, and if you don’t like this press release you probably stopped reading by now… So you like it!

Canmore, AB, December 22nd, 2009 — Ambler Mountain Works Ltd., the Canadian company that pioneered hand-knit wool hats from the Himalayas, has launched a new blog entitled “Use Your Head” at blog.amblermw.com.

“I didn’t know that a blog was worthy of a press release,” said Scott Semple, Ambler’s General Manager. “But now I see how important it is. At Ambler, we also have a front door, phones and a fax machine.”

“Ambler is about fun, functional fashion,” said Christian Rawles, Ambler’s Sales Manager. “You can’t have fun or be functional without your head. So for people with heads, we want Use Your Head to become a great resource. Kind of like an instruction manual.”

Some of the blog posts thus far include:

• The Cost of Status Quo, thoughts on getting out of your comfort zone if you’re going to improve life.
• Wax On, Wax Off, which examines the importance of practice and execution.
• You Are What You Tweet, thoughts on new technologies and how important they are in getting to know people and brands.
• Pulsating Ever Faster, thoughts on change and how important it is to embrace it.
• A Fine Balance, thoughts on work-life scheduling.

The Use Your Head blog is updated whenever Ambler feels like it. But because they think head-using is very, very important, it gets updated, you know, a lot. Er… at least it should.

About Ambler Mountain Works

Launched in 1994, Ambler was the first company in the world to develop pill-box-style hats made out of fleece. That trend raged for about five years, then thankfully, it died.

Ambler then pioneered wool hats from the Himalayas, hand-knit by workers being paid equitable wages and working in clean safe conditions. That was followed with the first O-Wool hats in the world. Both the Himalayan and O-Wool products were quickly copied by Ambler’s biggest competitor.

Now, Ambler has expanded it’s line to include a kids’ line, urban caps and merino wool. Also, all of the sentences in these three paragraphs are true. And quite witty.

Most importantly, we have fun. We hope you enjoyed this press release. For more info on using your head, please visit our blog. For more information on press releases, visit For Immediate Delete.